chicago seo company

Local Searches Are Long-tailed In General

In order to better understand this characteristic of a local search, let me briefly explain the difference between a short-tail and long-tail keyword:

Short-tail Keywords. Short-tail keywords refer to less specific queries and are usually comprised of just 2 to 3 words. I guess you could say that searches made of this type are not all too concerned about finding unique information. Examples of short-tail keyword searches would include: “best cat food”, “YouTube viral videos”, or “famous celebrities”.

Long-tail Keywords. Long-tail keywords, on the other hand, are searches made to look for “specific” information. The specified factors could include time, dates, location, brands, etc. Also, the query will likely be around 4 to 6 words (or more) in length and may come in a WH question format. Examples of long-tail keyword searches would include: “When is the founding day of Chicago”, “Where to eat authentic Chicago pizza”, “Best hair salon downtown Chicago.”

So now, we are clear of the difference between the two. It should be quite obvious by now why long-tail keywords are commonly used for locally optimized content. This is because local searches are made to be specific. Otherwise, it wouldn’t be considered local at all.

A much bigger concern, however, is why it is crucial for you and your business to engage in SEO, local or not. Well, here’s why:

Benefits Of Doing Local SEO For Your Chicago Business

Let’s have a basic rundown of what local SEO can do for Chicago businesses:

·          Get Top-ranked On Google

SEO is a marketing technique like no other. Contrary to offline marketing methods such as putting up billboards or sending out flyers, SEO progress can be easily tracked. There are many (free or very cheap) online SEO tools that can help you with the process. You can always check how your pages are doing – which ones are steadily gaining popularity and which ones flunk.

Getting the top rank on Google – SERPs or Knowledge Graph – could mean the world for your business. Yes, even appearing on the top ten of local search page results can change people’s impression of your company BIG time. It will change how your business performs as well.

When you manage to earn the title of top-ranked, it would mean that the internet traffic is in your favor. Studies show that (an average of) 43.54% of all clicks go to the first search result that search engines generate. This refers to spot number one. It’s followed by spot number two with 17.70% of clicks, spot three with 13.65% of clicks, spot four with 8.77% of clicks, and so on and so forth. The numbers dwindle down as the results go lower into the page – with the succeeding pages having it worse.

·          Raise Brand Awareness

Another benefit of ranking the local pages is that people get to know your company’s existence. This in turn, creates your BRAND – the imprint your business leaves on people’s minds. And, there really isn’t anything better.

More than just making ends meet, why do you do business? Why do you take the time and effort to make people accept the products or services you offer? Is it really just for the money? Every successful businessman that I know of pursues their goals for two reasons: (1) to get rich beyond imagination, and (2) to make a mark. Because after all, what’s money in the hands of a nobody?

Fame passes, life passes, but brands – when nurtured right – are forever. And the best place to start is locally. Ranking first on Google will help you introduce your brand to a larger audience. Higher click-rates would mean that more and more people are getting curious about your company. You can definitely take this opportunity to go all out on your marketing efforts and create a mark in your industry.

·          Increase Business Activity with Chicago SEO Services – Online and Offline

Do you know that 50% of users who perform local searches tend to visit a physical office or shop on the same day? Saying online efforts have nothing to do with offline success is definitely false. There is definitely a clear relationship existing between the two. And many, many SEO/Marketing studies can attest to that.

With how advanced technology is today, people have become wiser with their purchases – both online and offline. We are in an age of technology, after all. Everything we need to know about a certain product or service is accessible through the screen of our laptops and mobile phones. This is exactly why you should double your online marketing efforts.

If we follow the statistic to the dot, 100 people browsing your online store would mean having 50 people possibly visiting your offline shop within the day. If you manage to get the attention of an even bigger audience – say, 500 people – the odds will rise in your favor with 250 people possibly paying you a visit on the same or following working day.

Starting small is never a problem. If anything, it is exactly where bigger things begin. Think about it. The company you have now is a product of a small dream you have years ago. It may still be in the preliminary stages but it’s already done a big leap from being a mere idea to a tangible existence. If you continue to nurture it, then surely, better and bigger things are to come. And what once seemed small will turn out to be gigantic.

So what’s the bottom line of all of this, you ask? Be loud, proud, and active with your local SEO. Rock the local search page results and earn the attention your company deserves to have!

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