Expert SEO Agency
SEO
has always been a rapidly changing industry, but never more so than now. When
companies try to manage local or national SEO campaigns in-house, they run a the great risk of using outdated techniques that sabotage results and waste
precious marketing dollars. Because Straight North's core business is SEO inChicago, our priority is not only to keep our expert staff up to date on
developing SEO trends, but also to give them the time and freedom to brainstorm,
experiment and contribute to setting trends.
To stay ahead of your competition in the ferociously competitive
world of SEO marketing, you need a campaign that outsmarts the competition, not
necessarily outspends it. Here are a few important SEO developments we help you
leverage to vastly improve your local and national search engine visibility.
1. Local Search
Optimization
If your business is based in or serves Chicago, high visibility
for target keywords enables you to influence a market almost 10 million strong.
No matter what local markets you serve, many new local optimization techniques
and refinements are available to give you an edge over the competition. These
include:
·
Launching a Google Plus company page,
properly set up, updated and managed.
·
Using structured data,
to allow key content on your Web pages to appear in visibly prominent sections
of Google search results.
·
Obtaining brand mentions and citations.
Even without links, these carry greater weight than ever with Google.
By focusing on high-value activities such as these, rather than
outdated, ineffective ones, we keep our clients' SEO campaigns continuously
improving in the two areas that count most: generating qualified website
traffic, and generating leads/online revenue.
2. Mobile Optimization
For every local SEO campaign and most national/global campaigns,
a mobile-friendly website is now essential. Why is this the case? First,
consider that Google has stated 50% of local searches have local intent.
Second, consider that mobile Internet access now exceeds desktop access, and
the gap is widening. Finally, consider that within the last year Google has
significantly updated its search algorithm to reward mobile-friendly Web pages.
Straight North's is not only an expert SEO agency but also a leader
in responsive (mobile-friendly) website design. Our production pipeline has
been full of Web design and development projects since we opened, and this
uniquely positions us to make the most of mobile SEO opportunities, to help you
generate more traffic and leads.
3. All the Expert SEO
Talent Right Here, Under One Roof
One major challenge both in-house and agencies face is having
all the necessary talent to execute an SEO campaign competently and completely.
As mentioned above, our service mix of SEO and Web design and development has
allowed us to nurture an expert staff of specialists in all of the necessary
areas. These include:
·
Copywriters and editors. We
produce content for SEO campaigns and website projects, giving our in-house
writers and editors experience in every conceivable business style and
marketing objective.
·
Web designers with
expertise in all phases of mobile-friendly design, CRO (conversion rate
optimization) and UX (user experience). Benefit: Our SEO clients have website
pages and customized campaign landing pages that convert traffic into business.
·
Front-end and back-end Web developers,
important for making SEO-critical updates to client websites.
#TAGS:#SeoServicesChicago
Thursday Night Football, Sam Darnold,
Hustlers, Andrew Yang, Camila Cabello, Friday the 13th , Vaping, Kamala Harris, Yankees vs Tigers , Demi Moore, Pete Buttigieg,
Downton Abbey, Cory Booker, Mike Sorrentino, Tropical storm, Paul Walker, Married at First Sight, Beto O'Rourke, Diamondbacks vs Mets,
The I-Land
Thursday Night Football, Sam Darnold,
Hustlers, Andrew Yang, Camila Cabello, Friday the 13th , Vaping, Kamala Harris, Yankees vs Tigers , Demi Moore, Pete Buttigieg,
Downton Abbey, Cory Booker, Mike Sorrentino, Tropical storm, Paul Walker, Married at First Sight, Beto O'Rourke, Diamondbacks vs Mets,
The I-Land
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