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Local Searches Are Long-tailed In General In order to better understand this characteristic of a local search, let me briefly explain the difference between a short-tail and long-tail keyword: Short-tail Keywords. Short-tail keywords refer to less specific queries and are usually comprised of just 2 to 3 words. I guess you could say that searches made of this type are not all too concerned about finding unique information. Examples of short-tail keyword searches would include: “best cat food”, “YouTube viral videos”, or “famous celebrities”. Long-tail Keywords. Long-tail keywords, on the other hand, are searches made to look for “specific” information. The specified factors could include time, dates, location, brands, etc. Also, the query will likely be around 4 to 6 words (or more) in length and may come in a WH question format. Examples of long-tail keyword searches would include: “When is the founding day of Chicago”, “Where to eat authentic Chicago pizza ”, “Best hair s...